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JOSEPHINE

ABOUT

JOSEPHINE designs contemporary FINE JEWELLERY for the modern induvidual, creating heirlooms for future generations. Each creation is defined by the sensuality of its volume, a love of surprising contrast, a reverence for its artistic inspiration.

The brand started as an idea inspired by Empress Joséphine Bonaparte. She was a rebel for her time. She did her thing, went against the flow and was seen by many as inappropriate both as an empress, but also as a contemporary woman. First and foremost, she was a trailblazer when it comes to fashion and style. She was known for her unique and daring fashion choices, which often went against the traditional and conservative styles of the time. She was also known for her love of jewels and accessories, and was often seen wearing bold and extravagant garments. In short, she was a trailblazer who broke the norm and set new standards for women in her time and is a source of inspiration for JOSEPHINE.

In a time with a lot of stress, pressure and perfectionism, our JOSEPHINE lives her life without compromise. She is rebellious, sensitive, weird, effortless, goofy, relatable and alive.

The rose is the main inspiration for all our jewelery in one way or another. Empress Josephine was known for her great love of roses and her huge rose garden at Château de Malmaison. The empress was known as Rose until Napoleon insisted on calling her Joséphine.

The rose has a significant symbolic place in society. Its mesmerizing flower represents love, beauty and desire, while the thorns on the rose that protect the beautiful flower remind us that nothing in life is perfect and represent diversity and edge.

OUR STORY

We are two restless women with an authentic passion for jewellery. We both have a long career in the fashion industry and love a creative project. Sarah is a designer and has a master’s degree in industrial design from the Oslo School of Architecture and Design, is a specialist in product design and 3D. She brings all our ideas to life, draws and 3D prints mockups and all production drawings for our jewellery. Camilla has worked with production and development for many years, while at the same time she has a wide network of contacts across the industry. She sees the big picture and is extremely skilled when it comes to all administrative matters. Together, we complement each other incredibly well. We met in a previous job where we had the same roles as we have now. We worked very well together, so there was no doubt that we would work together again.

When we found out that we were going to start JOSEPHINE, we had both quit our jobs and neither of us had anything new in store. We have both dreamed of starting our own brand and found that the time had come. We decided to bet absolutely everything, we sold our homes, put the equity into the company and went all in in every possible way.

DESIGN PROCESS

At JOSEPHINE, we take a hands-on approach to the design process, ensuring that every piece of jewellery is crafted to the highest standard. 

The design process begins with us drawing and sketching ideas for new pieces. Once a design has been finalized, we use 3D modeling software to create a detailed, digital version of the piece. This allows us to see how the piece will look from all angles and make any necessary adjustments before moving on to the next stage.

We then use 3D printing technology to create a physical mock-up of the piece. This allows us to see and handle the piece, and make any final adjustments before it goes into production. We work closely with our production team to ensure that every detail of the design is accurately translated into the final product.

By designing everything ourselves and working closely with production, we are able to ensure that every piece of JOSEPHINE jewellery is of the highest quality and meets our exact standards. This approach allows us to have full control over the design process and ensures that every piece is unique and truly special.

We take pride in our designs and the fact that everything is created in-house, it's what makes JOSEPHINE stand out in the industry. Our customers can be assured that they are getting a one of a kind, high-quality piece of jewelry that is crafted with the utmost care and attention to detail.